Installation of photovoltaic systems

Process and Idea:
The project was developed as Presentation (lead generation) website for a company in the renewable energy sector. The main goal is to clearly communicate the services and guide the user towards contact or inquiry. The structure follows a classic sales funnel – from problem (high electricity bills) to solution (photovoltaic system).

UX and structure:
The design is clean and direct, with a focus on:

• A clear presentation of services in the hero section
• quick orientation through the „What We Offer“ and „Ready-made Solutions“ sections“
• minimum steps to contact

Core functionalities:

• Product packages – Ready-made solar systems (3kW, 5kW, 10kW, 30kW) with descriptions and parameters
• Lead generation – Inquiry form + direct phone and email
• Information sections – services, benefits, guarantees
• FAQ Section – answers basic customer questions
• Local focus – free inspection for the region (Varna and oblast)

Design approach:
Used conversion-driven design – large headlines, clear CTA buttons, and visual elements that reinforce trust (guarantees, actual product specifications).

Result:
The website functions as an effective marketing tool that presents the service and facilitates the client in quickly requesting a solar system installation.